What you may do with the data
The data licence in plain words, with examples. The licence itself is binding.
This page sums up the data licence and the acceptable use policy. Where it differs from them, they apply (and of them, the German version).
Inside your company: almost anything
For your own business, during your subscription, you may:
- analyse prices and product ranges and compare them with your own;
- set your prices with the data, also automatically (a repricing tool);
- build internal dashboards, reports and presentations;
- load the data into your own systems (ERP, BI, data warehouse) and combine it with your data;
- use it in AI tools only your own people use, and train internal models that don't reproduce the data.
The people in your team may use it too. Service providers (IT, consultants) may process it only for you and for your purposes, once you have bound them to the licence; an outside provider you use (for AI or storage, say) must not use the data for its own purposes, in particular not to train its models. Companies of your group may use the data only if we agreed so in text form (an email is enough).
Outside your company: results, not the data
You may share and publish results you derive from the data (analyses, statistics, charts, forecasts) and a few example prices to illustrate a finding, as long as the data itself can't be rebuilt from them.
You may not pass on, sell or publish the data itself (prices, listings, exports) in any form, also not on your website, in a feed, a public chatbot or a shared dashboard; not feed a price comparison or database for others; not build a competing service; and not use the data to identify people.
| Example | Allowed? |
|---|---|
| Your repricing tool reads the API and sets your prices. | yes |
| A study says: “Graphics cards became 6 % cheaper on average in November.” | yes |
| A blog post names a few example prices. | yes |
| An agency writes reports and recommendations for its clients from the data. | yes |
| Your website shows the current prices of all products in a category from the data. | no |
| Your shop shows competitors' prices from the data on its product pages. | no |
| You give exports or portal access to clients or partners. | no (only with a separate agreement) |
Want to pass data on, as an agency or reseller? That needs a separate agreement: write to us.
Set your prices yourself (competition law)
Watching competitors' public prices and setting yours from them, also automatically, is what Pricana is for. What competition law forbids, the acceptable use policy forbids too, above all:
- agreeing prices, discounts or price rises with competitors, or using Pricana to check that they stick to it;
- sharing planned prices, purchase terms or margins with competitors, for example in a shared account or dashboard;
- pricing rules agreed with competitors, or left to one agency for several competing shops ("never cheaper than its other clients");
- as a manufacturer, putting retailers under pressure to keep to prices (supply stops, worse terms, or the threat of them). Watching their prices and recommending a non-binding price remains allowed.
Whether something is allowed depends on the case; we don't advise on it.
Your access
Keep keys and logins in your company: don't pass them on, don't share accounts with others, and don't resell or forward access (also not through an interface of your own). Don't get around limits, for example with several keys, accounts, Free accounts or trials, and read the API rather than the website or portal.
Credit for open data
Some sources are open data with a licence of their own (for example CC BY 4.0). Their items carry the credit in
site.attribution (and the CSV column attribution). Where you share such data or results from it, show the credit and
follow the licence's other conditions (for CC BY 4.0: link to the licence, say what you changed); what its open licence
allows, you may do.
When a source objects
When a website's operator objects or someone shows rights in certain data, we may ask you to stop using that data and delete it (we name it, by site and period, say). Please do so without delay, and confirm it when we ask. Results you already derived from it you may keep, unless we tell you, with reasons, that they too infringe those rights.
When your subscription ends
Delete the data you received within 30 days (also at your service providers); results you derived you may keep. The same goes for datasets you drop, for example after a trial or when you change to a smaller plan.
Where the data comes from
Pricana reads publicly available pages of online shops with its crawler, PricanaBot, which respects robots.txt and website operators' opt-outs; see the PricanaBot page. Descriptions, reviews and contact details stay out of the API. If you still find personal data in it (a name in a title, say), don't use it and tell us, so we can remove it.