Price monitoring & repricing for online shops
Repricing with margin protection
Every day, Pricana compares your products with each competitor who has them in stock and suggests prices that never go below your floor. You approve, and Pricana writes them to Shopify or Shopware.
14 days free, no payment details. Plans from €49 a month, net.
- Hosted in Germany
- Data processing agreement included
- Pay by invoice on request
27-inch 4K monitor
| Shop | Price |
|---|---|
| Shop A | €329.00 (below your floor) |
| Shop B | €334.90 |
| Shop C | €339.00 |
| Shop D | €344.90 |
| Shop E | €349.00 |
| Shop F | €359.00 |
| Your floor | €334.00 |
| You | €355.90 |
Suggested €334.00
From rank 6 to rank 2 of 7
Shop A is at €329.00, below your floor, so Pricana stops at €334.00.
Waiting for your approval
How Pricana works
Connect your shop
Use the app for Shopify or Shopware, a Google Merchant feed or a CSV file, together with your purchase prices.
See where you stand
Each product compared with every competitor who has it in stock: the lowest price, your rank and who has sold out.
Set your rules
Beat the cheapest, match it or follow the average. Add a floor based on your margin, a ceiling and a maximum change per step.
Approve and publish
Every suggestion says why. Approve it yourself or let a rule do it, and Pricana writes the price to your shop.
What Pricana does for your shop
Never below your floor
Your purchase price plus your minimum margin. Every price is checked against it again before it’s written.
More margin where there’s room
Higher prices where competitors are out of stock or well above you.
No more manual price checks
Alerts by email or Slack as soon as a competitor undercuts you.
You stay in control
Approve each suggestion, or automate rule by rule. One switch stops everything.
Strike-through prices in check
Pricana flags any strike-through price above your lowest price of the past 30 days, the reference that § 11 PAngV sets.
Your figures stay yours
Your rules and purchase prices never feed into another customer’s suggestions.
Rules that know your margin
Targets
Beat the cheapest competitor by an amount or a percentage, match it, or follow the average.
Floor and ceiling
A floor based on your purchase price and minimum margin, a ceiling, and a maximum change per step.
When no one else has it
No competitor has the product in stock? Pricana can raise the price, up to your ceiling.
Price endings and freshness
Prices ending in .99, .90 or whole euros. Competitors’ prices count only up to the age you choose.
Safe by default
- Suggestions first: a rule only changes prices on its own once you allow it.
- A new shop connection starts with a dry run: Pricana shows what it would write, but writes nothing.
- The limits are checked again right before a price is written.
- One switch pauses all automatic price changes at once.
- Every suggestion is kept, with its reason, who approved it and when.
During the trial, Pricana suggests prices. It writes them to your shop once you choose a plan.
Works with your shop
An app, a feed or a file: connect the way that suits your shop.
Shopify
Install Pricana’s app or use your own access token. Pricana reads your variants with SKU, barcode, price, compare-at price, cost and stock, and writes approved prices back.
Shopware 6
Install Pricana’s app or connect with an integration’s access key. Variants inherit their parent’s values, as in Shopware. Gross prices are written together with the net price calculated from the tax rate.
Google Merchant feed or CSV
For any other shop system (JTL, Plentymarkets, WooCommerce), give Pricana the feed you already have for Google Shopping, or upload a CSV file with your products and purchase prices. Get approved prices by API or as a file.
Prefer your own system? Read approved prices by API. The API for repricing
Strike-through prices in check
When you announce a price reduction, it must refer to your lowest price in the 30 days before it (§ 11 PAngV). Pricana keeps your price history and flags every strike-through price above that lowest price, so you can correct it before it costs you a warning letter.
27-inch 4K monitor: your price
Your price in the 30 days before the reduction: €349.00, then €339.00, then €355.90. Then you reduce it to €334.00. The lowest price of these 30 days: €339.00.
What could Pricana be worth to you?
A rough estimate based on your own figures and an assumption you choose. It isn’t a promise: how much margin repricing gains depends on your range and your market.
Your assumption, applied to the share competitors also sell. Such a gain would come from raising prices where you’re well below the rest or the only seller, and from not selling below your floor. 0.5–2% is a cautious range to try.
Estimated extra gross profit: €600 a month
Plus the time you no longer spend on price checks: about €520 a month.
Together, that is 5.6 times the plan’s €199 a month.
An estimate from your figures, not a forecast or a promise.
Which competitors does Pricana watch?
Online shops in Germany, Austria and Switzerland, category by category, starting with electronics and appliances, PC hardware and graphics cards, tyres, and drugstore and beauty.
Missing a competitor? Ask us to add it. Pro includes one shop request a month, Business three.
Simple pricing. 14 days free.
Plans are based on how many of your products Pricana compares. Prices per month, net.
Starter
€49
100 of your products
ProRecommended
€199
1,000 of your products
Business
€799
10,000 of your products
Enterprise
from €2,500
All your products
Launch offer: the first 50 subscriptions get 30% off for twelve months.More products? 1,000 more for €49 a month.
Questions retailers ask
Which shops and categories does Pricana cover?
Online shops in Germany, Austria and Switzerland, starting with electronics and appliances, PC hardware and graphics cards, tyres, and drugstore and beauty. Missing a competitor? Pro includes one shop request a month, Business three.
Do I need a developer?
No. Install the app for Shopify or Shopware 6, or give Pricana your Google Merchant feed or a CSV file. The API is there if you want it.
Will Pricana change my prices without asking?
No. Pricana suggests, and you approve. If you want, a rule can apply its prices on its own, always within its floor, ceiling and maximum change per step, and one switch stops everything. During the trial, Pricana only makes suggestions.
How fresh are the competitors’ prices?
Starter compares them daily, Pro up to every 6 hours, Business up to every hour.
How does Pricana find my products in competitors’ shops?
By EAN (GTIN), by brand and manufacturer part number, and by title, with the product images compared. Matches by title or part number wait for your confirmation.
Is this legal?
Pricana reads only public prices, follows robots.txt and reservations against data mining, and never bypasses bot protection. Your prices follow your own rules, and nothing of yours goes into another customer’s suggestions.
What happens after the trial?
Your account moves to Free and nothing is charged, because the trial asks for no payment details. Free doesn’t compare any of your products, so choose a plan to keep getting suggestions.
Where is my data, and can I pay by invoice?
On servers in Germany, under a data processing agreement. Business and Enterprise can pay by invoice, and so can Pro when paid yearly.
Pilot customers wanted: A reduced price in return for a case study we write together. Talk to us
See where your prices stand.
Connect your shop or upload a feed. 14 days free, no payment details.